The influence of Google on politics
What can politics learn from Google? Certainly it can absorb the neutral and uncritical relation existing among the disparate data of Google. Chris Anderson writes that Google won its current role of global advertising industry thanks to applied mathematics;, in other words thanks to its famous PageRank algorithm. Google claimed neither to know the advertising industry nor to want to master it; it simply assumed that the best data - those processed with great analytical tools - would prevail in such a highly-competitive market. Google was right and it has achieved records results. It is hard to say whether a political version of PageRank will ever be put together; until this point, Mr. Casaleggio has been the politician most interested in the Google model. He has never claimed to know the politics industry or to want to master it; he simply assumed that the best data - those processed with great analytical tools - would prevail in such a highly-competitive market. Thanks to the successful strategies of Casaleggio’s digital populism, we are now witnessing the emergence of an impressive power; one that is rapidly moving from abstract cyberspace to socio-political reality. The influence of Google on politics is therefore part of the algorithmic regulation that controls our society. It is not a mere, political choreography, nor a new complication of politics. Today we are, already and unconsciously, facing a reality where politics is approximated by computational techniques. (...)
Painting: Stelios Faitakis
Nessun commento:
Posta un commento