Visualizzazione post con etichetta Californismo Universale. Mostra tutti i post
Visualizzazione post con etichetta Californismo Universale. Mostra tutti i post

martedì 31 marzo 2015

Erik Davis:Myth, Magic, and Mysticism in the Age of Information @ Los Angeles Review of Books, 29Mar2015

Myth, Magic, and Mysticism in the Age of Information by Erik Davis 


Erik Davis’s TechGnosis is considered the classic text on the relation between technology and the occult. This “Afterword 2.0” was written for a new edition, just out from North Atlantic Books.

IT MAKES ME SLIGHTLY PAINED to admit it, but the most vital and imaginative period of culture that I’ve yet enjoyed unfolded in the early 1990s (with the last years of the 1980s thrown in for good measure). There was a peculiar feeling in the air those days, at least in my neck of the woods, an ambient sense of arcane possibility, cultural mutation, and delirious threat that, though it may have only reflected my youth, seemed to presage more epochal changes to come. Recalling that vibe right now reminds me of the peculiar spell that fell across me and my crew during the brief reign of David Lynch’s Twin Peaks, which began broadcasting on ABC in the spring of 1990. Today, in our era of torrents, YouTube, and Tivo, it is difficult to recall the hold that network television once had on the cultural conversation, let alone the concrete sense of historical time. Lynch’s darkside soap opera temporarily undermined that simulacra of psychological and social stability. Plunging down Lynch’s ominous apple-pie rabbit hole every week, we caught astral glimmers of the surreal disruptions on the horizon ahead. I was already working as a culture critic for the Village Voice, covering music, technology, and TV, and later that year I wrote an article in which I claimed that, in addition to dissolving the concentrated power of mass media outlets like ABC, the onrushing proliferation of digital content channels and interactive media was going to savage “consensus reality” as well. It wasn’t just the technology that was going to change; the mass mind itself was, in an au courant bit of jargon from Deleuze and Guattari’s A Thousand Plateaus, going molecular.
Molecular meant a thousand subcultures. Pockets of alternative practices across the spectrum crackled with millennialist intensity in the early nineties, as if achieving a kind of escape velocity. Underground currents of electronic music, psychedelia, rap, ufology, cyberculture, paganism, industrial postpunk, performance art, conspiracy theory, fringe science, mock religion, and other more or less conscious reality hacks invaded the spaces of novelty and possibility that emerged in the cracks of the changing media. Hip-hop transformed the cut-up into a general metaphor for the mixing and splicing of cultural “memes” — a concept first floated by Richard Dawkins in 1989. Postmodernism slipped into newsprint, Burning Man moved to the desert, and raves jumped the pond, intensifying the subliminal futurism of American electronic dance music into a sci-fi hedonism that turned the DJ into a nerdy shaman and the nervous system into a launching pad. The ambient music designed to fill chill-out tents helped stage a return of a pop-tech mysticism, intensified by MDMA’s glowing body-without-organs and the return to serious psychedelia aided and abetted by Terence McKenna and other Internet-enabled psychonauts. The eighties zine scene continued to flourish, but new production tools allowed publications like Mondo 2000, Magical Blend, Gnosis, and the “neurozine” Boing Boing to catapult from the DIY zone onto the magazine racks. At the same time — and with enormous effect on the weirdness to come — the zine ecology began colonizing the online hinterlands of BBSes, Usenet alt groups, and the Well (which was, well, a big BBS). Even cable access TV was getting pretty strange (at least in Brooklyn). Some wags joked that Hendrix had rightly prophesied, and that the sixties had turned out to be the nineties after all. And while that fantasy radically distorted the street politics of the former and the technology-primed economics of the latter, it did announce that the old hippie divide between a computerized technocracy and an earthy analog underground had not only broken down but dissolved.
This was, quite simply, an awesome time to be a cultural critic. At the Village Voice, then a feisty paragon of identity politics and primo alternative journalism, I was encouraged by a handful of highly skilled (and highly tolerant) editors to write about everything from cosmic heavy metal to posthumanist philosophy to The X-Files to the Zippies. Following the steps of my Voice pal and fellow tech journalist Julian Dibbell, I got a Panix dial-up account in 1993, and dove into the weirdness of alt groups, French theory listservs, and the social experiments of LambdaMOO, where I encountered a crew of highly intelligent and creative anarchist pagans that blew my mind. Those years were, by far, the most fun I ever had online. But the real initiation into the stream of technomagic that inspired TechGnosis occurred a couple years earlier, when I flew from New York to the Bay Area in order to attend the first and only Cyberthon, a paisley-flaked technology gathering whose speakers included Timothy Leary, Terence McKenna, and Bruce Sterling. Virtual reality, now making a belated comeback through Oculus Rift and related gamer gear, was all the rage. I strapped on dread-headed Jaron Lanier’s data-glove rig, and I toured the VR lab at NASA Ames with the deeply entertaining John Perry Barlow. I met a sardonic William Gibson, who single-handedly engineered our “collective hallucination” of cyberspace, and a standoffish Stewart Brand, whose Whole Earth tool fetishism presaged the Cyberthon’s meet-up of counterculture and cyberculture. For me, born in the Bay Area but raised and living on the East Coast, the Cyberthon was a strange kind of homecoming: one that only strapped me onto a new line of flight, a cruise that rode the growing updrafts of what would become the mass digital bloom.
TechGnosis was in many ways woven from the travel diary of that cruise. As a journalist, as well as a heady seeker of sorts, I was already devoted to tracking the juxtaposition of spirituality and the material grit of popular culture, a juxtaposition that in the nineties came to include new technologies, human augmentation tech, and the dawning “space” of digital mediation. Once I tuned into this techgnostic frequency, I realized that the waves radiated backward as well as forward, not just toward Teilhard’s apocalyptic Omega Point or McKenna’s jungle Eschaton, but toward the earliest technical stirrings of Paleolithic Homo sapiens. I became seized by the McLuhanesque conviction that the history of religion was really just a part of the history of media. As a pagan dabbler, I grokked that the hermetic and magical fabulations that had gone underground in the modern West had returned, like Freud’s repressed hankerings, in technological forms both built and imagined, demonic and transcendent, sublime and ridiculous. I began to track these secret histories, and my notes grew until they demanded to be a book.
Today there is so much wonderful and intelligent material on occult spirituality — in scholarship, literature, and the arts — that it is hard to remember just how esoteric this stuff was in the nineties. Peers at the time suggested that, outside certain recondite circles, my research might prove bootless given the more pressing issues — and pragmatic opportunities — associated with the digital revolution. And yet, as the pieces fell into place, as I befriended technopagans or stumbled across cyborg passages in hermetic texts, I felt I no longer had choice in the matter. I was possessed by what Teilhard had called the “demon (or angel) of Research,” which is one way of describing what takes place when the object of study turns around and grabs you by the balls. I had to write TechGnosis. And though other writers and historians were tuned into these questions both before and alongside me, I am chuffed, as the British say, that scholars, hackers, mystics, and artists alike continue to draw from the particular Wunderkammer I assembled.
I think TechGnosis continues to speak despite its sometime anachronism because it taps the enigmatic currents of fantasy, hope, and fear that continue to charge our tools, and that speak even more deeply to the profound and peculiar ways those tools shape us in return. These mythic currents are as real as desire, as real as dream; nor do they simply dissipate when we recognize their sway. Nonetheless, technoscience continues to propagate the Enlightenment myth of a rational and calculated life without myths, and to promote values like efficiency, productivity, entrepreneurial self-interest, and the absolute adherence to reductionist explanations for all phenomena. All these day-lit values undergird the global secularism that forms the unspoken framework for public and professional discourse, for the “worldview” of our faltering West. At the same time, however, media and technology unleash a phantasmagoric nightscape of identity crises, alternate realities, memetic infection, dread, lust, and the specter of invisible (if not diabolical) agents of surveillance and control. That these two worlds of day and night are actually one matrix remains our central mystery: a rational world of paradoxically deep weirdness where, as in some dying earth genre scenario, technology and mystery lie side-by-side, not so much as explanations of the world but as experiences of the world.
Take the incipient Internet of things — the invasion of cheap sensors, chips, and wirelessly chattering mobile media into the objects in our everyday world. The nineties vision of “cyberspace” that partly inspired TechGnosissuggested that a surreal digital otherworld lay on the far side of the looking glass screen from the meatspace we physically inhabit. But that topology is being decisively eroded by the distribution of algorithms, sensing, and communicating capabilities through addressable objects, material things that in some cases are growing extraordinarily autonomous. There are sound reasons for these developments, which arguably will greatly increase the efficiency and power of individuals and organizations to monitor, regulate, and respond to a world spinning out of control. As such, the Internet of things offers consumers another Gernsback carrot, another vision of a future world where desire is instantly and transparently satisfied, where labor is offloaded onto servitors, and where we are all safely watched over by machines of love and grace. But if the social history of technology provides any insight at all — and I would not have written TechGnosis if it didn’t — this fantasy is necessarily coupled to its own shadow side. As in the tale of the sorcerer’s apprentice, algorithmic agents will be understood as possessing a mind of their own, or serve as proxies for invisible agents of crime or all-watching control. Phil Dick’s prophecy, cited earlier in TechGnosis, is here: our engineered world is “beginning to possess what the primitive sees in his environment: animation.” In other words, a kind of anxious animism, the mindframe once (wrongly) associated with the primitive origins of religion, is returning in a digitally remastered form. Intelligent objects, drones, robots, and deeply interactive devices are multiplying the nonhuman agents with whom we will be forced to negotiate, anticipate, and dodge in order to live our lives. Sometimes remote humans will be at the helm of these artifacts, though we may not always know whether or not people are directly in the loop. But all of it — the now wireless world itself — will become data for the taking. So if Snowden’s NSA revelations felt like the cold shadows of some high-flying nazgûl falling across your backyard garden, get ready to be swallowed up in the depths of the uncanny valley.
One side of this new animism we already know by another name: paranoia, which will continue to remain an attractive (and arguably rational) existential option in our networked and increasingly manipulated world. Even if you set aside the all-too-real problems of political and corporate conspiracy, the root conditions of our hypermediated existence breed “conspiracy theory.” We live in an incredibly complicated world of reverberating feedback loops, one that is increasingly massaged by invisible algorithmic controls, behavioral economics, massive corporate and government surveillance, superwealthy agendas, and insights from half a century of mind-control ops. It is impossible to know all the details and agendas of these invisible agents, so if we try to map their operations beyond the managed surface of common sense and “business-as-usual,” then we almost inevitably need to tap the imagination, with its shifty associative logic, as we build our maps and models out of such fragmentary knowledge. That’s why the intertwingled complexities — aided and abetted by the myopic and self-reinforcing conditions of the Internet — found even in the most concrete conspiracy investigations inevitably drift, as systems of discourse, towards more arcane possibilities. The networks of influence and control we construct are fabulated along a spectrum of possibility whose more extreme and dreamlike ends are effectively indistinguishable from the religious or occult imagination. JFK = UFO. Analyses of the “twilight language” hidden in the latest school shooting, or Illuminati hand signs in hip-hop videos, or the evidence for false flag operations buried in the nitty-gritty data glitches of major news events — all these disturbing and popular practices suggest an allegorical art of interpretation that is impossible to extricate from our new baroque reality, with all its reverberating folds of surface and depth. Paranoia’s networks of hidden cause not only resonate with the electronic networks that increasingly complicate and characterize our world, but suggest the ultimate Discordian twist in the plot: that the greatest forms of control are the stories we tell ourselves about control.
Indeed, the most obvious place to track the prints of myth, magic, and mysticism through contemporary technoculture is, of course, in our fictions. At the beginning of the nineties, geek culture was largely a nerdy niche, its genres and fannish behaviors leagues away from serious cool. But as geeks gained status in the emerging digital economy, the revenge of the nerds was on. The battle is now over, and the nerds rule: popular culture is dominated by superheroes, science fiction, sword and sorcery, RPGs, fanfic, Comicons, Lovecraftmania, cosplay. Geek fandoms have gone thoroughly mainstream, propagated through gaming, Hollywood, online newsfeeds, massive advertising campaigns, and office cubicle decor. With a qualified exception for hard SF, these genres and practices are all interwoven, sometimes ironically, with the sort of occult or otherworldly enchantments tracked in TechGnosis. But its not just geek tastes that rule — it’s geek style. As the software analytics company New Relic put it in a recent ad campaign, we are all “data nerds” now. In other words, we like to nerd out on culture that we increasingly experience as data to play with. The in-jokes, scuttlebutt, mash-ups, and lore-obsession of geekery allow us, therefore, to snuggle up to the uncanny possibilities of magic, superpowers, and cosmic evil without ever losing the cover story that makes these pleasures possible for modern folks: that our entertainments are “just fictions,” diversions with no ontological or real psychological upshot, just moves in a game.
The funny thing about games and fictions is that they have a weird way of bleeding into reality. Whatever else it is, the world that humans experience is animated with narratives, rituals, and roles that organize psychological experience, social relations, and our imaginative grasp of the material cosmos. The world, then, is in many ways a webwork of fictions, or, better yet, of stories. The contemporary urge to “gamify” our social and technological interactions is, in this sense, simply an extension of the existing games of subculture, of folklore, even of belief. This is the secret truth of the history of religions: not that religions are “nothing more” than fictions, crafted out of sociobiological need or wielded by evil priests to control ignorant populations, but that human reality possesses an inherently fictional or fantastic dimension whose “game engine” can — and will — be organized along variously visionary, banal, and sinister lines. Part of our obsession with counterfactual genres like sci-fi or fantasy is not that they offer escape from reality — most of these genres are glum or dystopian a lot of the time anyway — but because, in reflecting the “as if” character of the world, they are actually realer than they appear. That’s why we have seen the emergence of what scholars call “postmodern religion” between the cracks of our fandoms: emotionally wrenching funerals on World of Warcraft, Mormon (and Scientological) science fictions, Jedi Zen, even Flying Spaghetti Monster parodies that find themselves wrestling with legal definitions of “real” religion.
But it is may be in horror that we most clearly see the traces of technological enchantment today, a trace as easy to track as the eerie frame of Slender Man. Emerging from the mines of creepypasta, a hard-geek zone of Internet-enabled horror tales designed to propagate virally, Slender Man first appeared as a faceless and abnormally tall spook in a black suit lurking in the background of an otherwise placid playground scene posted to the comedy prankster site Something Awful. Memetically, Slender Man had the goods, and soon found himself multiplied through a vast number of images, videos, cosplay costumes, and online narratives. I like to think Slender Man’s popularity may have had something to do with his resemblance to the lanky and reserved H. P. Lovecraft — a resonance underscored by the tentacles he sometimes sports. Lovecraft’s so-called Cthulhu mythos is the paragon of that weird interzone aimed at by so many horror franchises, which seek to achieve an “as if” reality through self-referential and intertextual play that seems to bring the phantasm further into being. This play, it could be argued, is almost what the Internet is designed for. But here we speak not of fell Cthulhu, nor of the dreaded Necronomicon and its various incarnations in print. Instead, it was the gangly Slender Man who stepped from cyberspace into the real when two twelve-year-old girls from Wisconsin — perhaps not unlike the adolescents in the original Photoshopped playground image — stabbed a classmate in the woods in order to please the crowd-sourced wraith. The possible mental instability of the girls is not really the point here — it is the rapid Net-enabled mediation of fictions into something more like folklore, but a folklore now rendered viral and invasive through the virtual and social media that increasingly circulate and condition “consensus reality.” Less horrifying examples of this sort of phantasmic logic can also be found in the fringe phenomena of Otherkin and tulpamancy — Internet-fueled subcultures that proclaim the ontological reality of beings and identities cobbled together in part from fandom and modern folklore, but gaining their consistency through the digital mediation and collective construction of unusual psychological experience.
In a recent essay for the book Excommunication, Eugene Thacker examines the constitutive role that media have played in many supernatural horror tales. In normal life, the different times and places that communication technologies tie together belong to the same plane of reality — New Caledonia may be an exotic place, but when I FaceTime someone there, I am still communicating with a locus in Terran spacetime. But in supernatural horror, media create portals between different orders of reality, what Bruno Latour would call different ontological “modes.” Examples include the cursed videotape in the J-horror classic Ringu, or the device in Lovecraft’s “From Beyond” that reveals the normally invisible beasties that flit about our dimension. The paradox of such fictions is that the remoteness of the otherworld is made immanent in the technology itself, present to hand in an actual artifact that still oozes otherness. The device it grows haunted, or weird, not because the technology breaks down, but because it works too well. Glitches, noise, and stray signals are no longer technical faults but the flip side of another order of being leaking through. Though Thacker is interested in horror fiction, a similar bleed between ontological realms occurs in some paranormal practices. Take the legions of photographers drawn to angels, ghosts, and manifestations of the Blessed Virgin Mary. Though the ubiquity of phones and post-processing techniques should, according to the rationalist rules of evidence, diminish the believability of specters or heavenly beings, some photographers have developed a rich iconography of lens flares, floating orbs, streakers, and other mysterious marks that indicate otherness. Media will always present technical anomalies, and such anomalies will always offer stages for oracular and otherworldly perception, whether or not you consider such perceptions as internally-generated apophenic projections, or as living traces of those mysterious orders of presences that seem to ghost communication.
The spaces of novelty that TechGnosis explored were largely opened up by developments in technical media, including the digital revolution that emerged at the end of the twentieth century. But a far more fundamental example of Thacker’s “weird media” remains the human sensorium itself: at once the realtime flux of perception, feeling, and cognition, as well as the neural substrate that conditions, and arguably causes, this ongoing mediation of reality. And it is the human sensorium, conscious and unconscious, that has become the ultimate object of technical manipulation, augmentation, and control. In part, this represents the steady march of technoscience and the rational Enlightenment project it represents, and as such would seem to suggest that we are close to banishing all those hoary ghosts of yore. But there is a funny paradox about the neuroscientific bid to map the workings of the mind: the more totalizing the effort to explain consciousness and all its features, the more seriously researchers must engage, in a non-trivial manner, the most marvelous and otherworldly events: lucid dreams, placebo healings, out-of-body journeys, near-death experiences, extreme-sports highs, meditative insights, DMT otherworlds, and a whole host of apparitions, premonitions, and other paranormal phenomena. While intricate (and intransigent) sociobiological explanations for all this weirdness will continue to be presented as the only serious game in town, and while the organized (and well-funded) armies of militant skeptics will continue to fan the smokescreen that surrounds serious parapsychological research, the phenomena themselves must be taken seriously as experiential realities. Weirdness, in other words, cannot simply by swept under the rationalist carpet — it is thoroughly woven into the world that needs to be explained — and that will continue to be experienced, above and beyond all explanation.
In “The Spiritual Cyborg,” for my money the most important chapter in this book, I talked about how the extreme view of human being presented by reductionist science — that we are basically neo-Darwinian DNA robots — has itself been hijacked by some techgnostics for the purposes of mystic liberation and visionary reality programming. This unexpected twist, by which skepticism becomes a tool of spirit, is one of the key points of the anthropological perspective I favor. It is not that religious visions or spiritual values or occult cosmologies are special, unvarnished forms of truth. They are indeed stories and constructions, fabulations and fabrications we use (and mis-use) to get by. The point instead is that the demands of cold hard reality — whether those are framed as reductive naturalism, economic pragmatism, or a harsh and arrogant skepticism that does injustice to all manner of realities hard and soft — are also stories and constructions. Facts are very special objects, which is why they must be constructed through such careful and painstaking methods. But they are still human fabrications, especially when we noise them abroad through popular media or glue them together into more or less impervious worldviews. We are all wearing tool belts here, scientists and mystics alike, fashioning experience into artifacts and realities that feedback on us, inevitably, as stories, shaping us in turn. Backed up by sociobiology or neuroscience — or the pop-science simulacra of sociobiology and neuroscience — many of today’s dominant technological stories are devoted to augmenting the competitive advantage of the same old rational agent, or, more insidiously, to manipulating subjectivity for purposes of economic or social control. Instead, I hope that we rapidly and creatively expand our range of what the German philosopher Peter Sloterdijk calls “anthropotechnics” — those processes and practices that turn us into perceiving subjects, that train our capacities, that bootstrap our own transformation. Rational calculation should never tame what Sloterdijk describes as the “vertical tension” that pulls us ever upward and outward, and toward the acrobatics of the spirit.

I admit that sometimes this seems like a thin hope indeed. A massage therapist I know up in Northern California recently remarked that, faced with the apparent gloaming of human history, most folks she knew were either rooting themselves in more embodied, local, and offline lives, or were diving with more mutant gusto into the intertwingled webwork of the digital cosmopolis. I have always been a fan of the “middle way” — between reason and mystery, skepticism and sympathy, cool observation and participation mystique. Facing the technological future, I remain a being of ambivalence, suspended, like many, I suspect, in a vexed limbo of bafflement, wonder, denial and despair. I remain fascinated and amazed by our realtime science fiction and the cognitive enhancements (and estrangements) provided by our increasingly posthuman existence. But I also find myself profoundly alienated by the culture of consumer technology, aggravated by the fatuous and self-serving rhetoric of Silicon Valley tools, horrified by our corporatized surveillance state, and saddened by the steely self-promoting brands that so many people, aided and abetted by social media, have become. I was born in the Summer of Love, and while my generation had the uncanny privilege of witnessing the dawn of mass digital culture, I increasingly find myself communing with the other side of the coin: the analog sunset it has also been our blessing to witness and undergo. Like the warm crackles of vinyl, or the cosmic squiggles of a wild modular synth, or the evocative glow of an actual Polaroid, the resonant frequencies of a less networked world still illuminate all my relations. I do not feast on nostalgia, but nostalgia is not the same thing as affirming the gone world that still signals us now, in the timeless time of transmission.


giovedì 1 maggio 2014

Vintage Years: The Californian Ideology by Hypermedia Research Centre (Richard Barbrook and Andy Cameron) @ Mute Magazine, n. 3, Autumn 1995


THE CALIFORNIAN IDEOLOGY
MUTE MIX
"Not to lie about the future is impossible and one can lie about it at will" - Naum Gabo
This version was published in Mute, Issue 3, Autumn 1995 introduction

Side 1

HIPPIE CAPITALISTS
Track 1
The California Ideology is a mix of cybernetics, free market economics, and counter-culture libertarianism and is promulgated by magazines such as Wired and Mondo 2000 as well as the books of Stewart Brand, Douglas Rushkoff, Kevin Kelly and many others. The new faith has been embraced by computer nerds, slacker students, thirty-something capitalists, hip academics, futurist bureaucrats and even the President of the USA himself. As usual, Europeans have not been slow to copy the latest fashion from America. While a recent EU report recommended adopting the Californian free enterprise model to build the 'infobahn', cutting-edge artists and academics have been championing the 'post-human' philosophy developed by the West Coast's Extropian cult. With no obvious opponents, the global dominance of the Californian Ideology appears to be complete.
On superficial reading, the writings of the Californian ideologists are an amusing cocktail of Bay Area cultural wackiness and in-depth analysis of the latest developments in the hi-tech arts, entertainment and media industries. Their politics appear to be impeccably libertarian - they want information technologies to be used to create a new 'Jeffersonian democracy' in cyberspace where every individual would be able to express themselves freely. Implacable in its certainties, the Californian Ideology offers a fatalistic vision of the natural and inevitable triumph of the hi-tech free market - a vision which is blind to racism, poverty and environmental degradation and which has no time to debate alternatives.

SAINT MCLUHAN
Track 2
Back in the '60s, Marshall McLuhan preached that the power of big business and big government would be overthrown by the intrinsically empowering effects of new technology on individuals. Many hippies were influenced by the theories of McLuhan and believed that technological progress would automatically turn their non- conformist libertarian principles into political fact. The convergence of media, computing and telecommunications, they trusted, would inevitably result in electronic direct democracy - the electronic agora - in which everyone would be able to express their opinions without fear of censorship.
Encouraged by McLuhan's predictions, West Coast radicals became involved in developing new information technologies for the alternative press, community radio stations, home-brew computer clubs and video collectives. During the '70s and '80s, many of the fundamental advances in personal computing and networking were made by people influenced by the technological optimism of the new left and the counter-culture. By the '90s, some of these ex-hippies had even become owners and managers of high-tech corporations in their own right and the pioneering work of the community media activists has been largely recuperated by the hi-tech and media industries.

THE RISE OF THE VIRTUAL CLASS
Track 3
Although companies in these sectors can mechanise and sub-contract much of their labour needs, they remain dependent on key people who can research and create original products, from software programs and computer chips to books and tv programmes. These skilled workers and entrepreneurs form the so-called 'virtual class': '...the techno-intelligentsia of cognitive scientists, engineers, computer scientists, video-game developers, and all the other communications specialists...' (Kroker and Weinstein) Unable to subject them to the discipline of the assembly-line or replace them by machines, managers have organised such intellectual workers through fixed-term contracts.
Like the 'labour aristocracy' of the last century, core personnel in the media, computing and telecoms industries experience the rewards and insecurities of the marketplace. On the one hand, these hi-tech artisans not only tend to be well-paid, but also have considerable autonomy over their pace of work and place of employment. As a result, the cultural divide between the hippie and the organisation man has now become rather fuzzy. Yet, on the other hand, these workers are tied by the terms of their contracts and have no guarantee of continued employment. Lacking the free time of the hippies, work itself has become the main route to self-fulfillment for much of the 'virtual class'. Because these core workers are both a privileged part of the labour force and heirs of the radical ideas of the community media activists, the Californian Ideology, therefore, simultaneously reflects the disciplines of market economics and the freedoms of hippie artisanship.
This bizarre hybrid is only made possible through a nearly universal belief in technological determinism. Ever since the '60s, liberals - in the social sense of the word - have hoped that the new information technologies would realise their ideals. Responding to the challenge of the New Left, the New Right has resurrected an older form of liberalism: economic liberalism. In place of the collective freedom sought by the hippie radicals, they have championed the liberty of individuals within the marketplace. From the '70s onwards, Toffler, de Sola Pool and other gurus attempted to prove that the advent of hypermedia would paradoxically involve a return to the economic liberalism of the past. This retro-utopia echoed the predictions of Asimov, Heinlein and other macho sci-fi novelists whose future worlds were always filled with space traders, superslick salesmen, genius scientists, pirate captains and other rugged individualists. The path of technological progress didn't always lead to 'ecotopia' - it could instead lead back to the America of the Founding Fathers.

AGORA OR EXCHANGE - DIRECT DEMOCRACY OR FREE TRADE?
Track 4
With McLuhan as its patron saint, the Californian Ideology has emerged from an unexpected collision of right-wing neo-liberalism, counter-culture radicalism and technological determinism - a hybrid ideology with all its ambiguities and contradictions intact. These contradictions are most pronounced in the opposing visions of the future which it holds simultaneously. On the one side, the anti-corporate purity of the New Left has been preserved by the advocates of the 'virtual community'. According to their guru, Howard Rheingold, the values of the counter-culture baby boomers will continue to shape the development of new information technologies. Community activists will increasingly use hypermedia to replace corporate capitalism and big government with a hi-tech 'gift economy' in which information is freely exchanged between participants. In Rheingold's view, the 'virtual class' is still in the forefront of the battle for social change. Despite the frenzied commercial and political involvement in building the 'information superhighway', direct democracy within the electronic agora will inevitably triumph over its corporate and bureaucratic enemies.
On the other hand, other West Coast ideologues have embraced the laissez-faire ideology of their erstwhile conservative enemy. For example, Wired - the monthly bible of the 'virtual class' - has uncritically reproduced the views of Newt Gingrich, the extreme-right Republican leader of the House of Representatives and the Tofflers, who are his close advisors. Ignoring their policies for welfare cutbacks, the magazine is instead mesmerised by their enthusiasm for the libertarian possibilities offered by the new information technologies. Gingrich and the Tofflers claim that the convergence of media, computing and telecommunications will not create an electronic agora, but will instead lead to the apotheosis of the market - an electronic exchange within which everybody can become a free trader.
In this version of the Californian Ideology, each member of the 'virtual class' is promised the opportunity to become a successful hi-tech entrepreneur. Information technologies, so the argument goes, empower the individual, enhance personal freedom, and radically reduce the power of the nation-state. Existing social, political and legal power structures will wither away to be replaced by unfettered interactions between autonomous individuals and their software. Indeed, attempts to interfere with these elemental technological and economic forces, particularly by the government, merely rebound on those who are foolish enough to defy the primary laws of nature. The restyled McLuhanites vigorously argue that big government should stay off the backs of resourceful entrepreneurs who are the only people cool and courageous enough to take risks. Indeed, attempts to interfere with the emergent properties of technological and economic forces, particularly by the government, merely rebound on those who are foolish enough to defy the primary laws of nature. The free market is the sole mechanism capable of building the future and ensuring a full flowering of liberty within the electronic circuits of Jeffersonian cyberspace. As in Heinlein's and Asimov's sci-fi novels, the path forwards to the future seems to lie backwards to the past.


THE MYTH OF THE FREE MARKET
Track 5
Yet, almost every major technological advance of the last two hundred years has taken place with the aid of large amounts of public money and under a good deal of government influence. The technologies of both the computer and the Net were invented with the aid of massive state subsidies. For example, the first Difference Engine project received a British Government grant of £17,470 - a small fortune in 1834. From Colossus to EDVAC, from flight simulators to virtual reality, the development of computing has depended at key moments on public research handouts or fat contracts with public agencies. The IBM corporation built the first programmable digital computer only after it was requested to do so by the US Defense Department during the Korean War. The result of a lack of state intervention meant that Nazi Germany lost the opportunity to build the first electronic computer in the late '30s when the Wehrmacht refused to fund Konrad Zuze, who had pioneered the use of binary code, stored programs and electronic logic gates.
One of the weirdest things about the Californian Ideology is that the West Coast itself is a creation of massive state intervention. Government dollars were used to build the irrigation systems, highways, schools, universities and other infrastructural projects which make the good life possible. On top of these public subsidies, the West Coast hi-tech industrial complex has been feasting off the fattest pork barrel in history for decades. The US government has poured billions of tax dollars into buying planes, missiles, electronics and nuclear bombs from Californian companies. Americans have always had state planning, but they prefer to call it the defence budget. All of this public funding has had an enormously beneficial - albeit unacknowledged and uncosted - effect on the subsequent development of Silicon Valley and other hi-tech industries. Entrepreneurs often have an inflated sense of their own 'creative act of will' in developing new ideas and give little recognition to the contributions made by either the state or their own labour force. However, all technological progress is cumulative - it depends on the results of a collective historical process and must be counted, at least in part, as a collective achievement. Hence, as in every other industrialised country, American entrepreneurs have in fact relied on public money and state intervention to nurture and develop their industries. When Japanese companies threatened to take over the American microchip market, the libertarian computer capitalists of California had no ideological qualms about joining a state-sponsored cartel organised by the state to fight off the invaders from the East!

EUROPEAN ALTERNATIVES



Side 2

MASTERS AND SLAVES
Track 1
Despite the central role played by public intervention in developing hypermedia, the Californian Ideology is a profoundly anti-statist dogma. The ascendancy of this dogma is a result of the failure of renewal in the USA during the late '60s and early '70s. Although the ideologues of California celebrate the libertarian individualism of the hippies, they never discuss the political or social demands of the counter-culture. Individual freedom is no longer to be achieved by rebelling against the system, but through submission to the natural laws of technological progress and the free market. In many cyberpunk novels and films, this asocial libertarianism is expressed by the central character of the lone individual fighting for survival within the virtual world of information.
In American folklore, the nation was built out of a wilderness by free-booting individuals - the trappers, cowboys, preachers, and settlers of the frontier. The American revolution itself was fought to protect the property of the colonists against unjust taxes levied by a foreign parliament. Yet this primary myth of the USA ignores the contradiction at the centre of the American dream: some individuals can prosper only through the suffering of others. The life of Thomas Jefferson - one of the icons of the Californian ideologists - clearly demonstrates the double nature of liberal individualism. The man who wrote the inspiring and poetic call for democracy and liberty in the American declaration of independence was at the same time one of the largest slave-owners in the country.
Despite the eventual emancipation of the slaves and the victories of the civil rights movement, racial segregation still lies at the centre of American politics - especially in California. Behind the neo-liberal rhetoric of individual freedom lies the master's fear of the rebellious slave. In the recent elections for governor in California, the Republican candidate won through a vicious anti-immigrant campaign. Nationally, the triumph of Gingrich's neo-liberals in the legislative elections was based on the mobilisation of 'angry white males' against the supposed threat from black welfare scroungers, immigrants from Mexico and other uppity minorities.
The hi-tech industries are an integral part of this racist Republican coalition. However, the exclusively private and corporate construction of cyberspace can only promote the fragmentation of American society into antagonistic, racially-determined classes. Already 'red-lined' by profit-hungry telcos, the inhabitants of poor inner city areas can be shut out of the new on-line services through lack of money. In contrast, yuppies and their children can play at being cyberpunks in a virtual world without having to meet any of their impoverished neighbours. Alongside the ever-widening social divisions, another apartheid between the 'information-rich' and the 'information-poor' is being created. Yet calls for the telcos to be forced to provide universal access to the information superstructure for all citizens are denounced in Wired magazine as being inimical to progress. Whose progress?

THE 'DUMB WAITER'
Track 2
As Hegel pointed out, the tragedy of the masters is that they cannot escape from dependence on their slaves. Rich white Californians need their darker-skinned fellow humans to work in their factories, pick their crops, look after their children and tend their gardens. Unable to surrender wealth and power, the white people of California can instead find spiritual solace in their worship of technology. If human slaves are ultimately unreliable, then mechanical ones will have to be invented. The search for the holy grail of Artificial Intelligence reveals this desire for the Golem - a strong and loyal slave whose skin is the colour of the earth and whose innards are made of sand. The techno-utopians imagine that it is possible to obtain slave-like labour from inanimate machines. Yet, although technology can store or amplify labour, it can never remove the necessity for humans to invent, build and maintain the machines in the first place. Slave labour cannot be obtained without somebody being enslaved. At his estate at Monticello, Jefferson invented many ingenious gadgets - including a 'dumb waiter' to mediate contact with his slaves. In the late twentieth century, it is not surprising that this liberal slave-owner is the hero of those who proclaim freedom while denying their brown-skinned fellow citizens those democratic rights said to be inalienable.

FORECLOSING THE FUTURE
Track 3
The prophets of the Californian Ideology argue that only the cybernetic flows and chaotic eddies of free markets and global communications will determine the future. Political debate therefore, is a waste of breath. As neo-liberals, they assert that the will of the people, mediated by democratic government through the political process, is a dangerous heresy which interferes with the natural and efficient freedom to accumulate property. As technological determinists, they believe that human social and emotional ties obstruct the efficient evolution of the machine. Abandoning democracy and social solidarity, the Californian Ideology dreams of a digital nirvana inhabited solely by liberal psychopaths.

THERE ARE ALTERNATIVES
Track 4
Despite its claims to universality, the Californian Ideology was developed by a group of people living within one specific country following a particular choice of socio-economic and technological development. Their eclectic blend of conservative economics and hippie libertarianism reflects the history of the West Coast - and not the inevitable future of the rest of the world. The hi- tech neo-liberals proclaim that there is only one road forward. Yet, in reality, debate has never been more possible or more necessary. The Californian model is only one among many.
Within the European Union, the recent history of France provides practical proof that it is possible to use state intervention alongside market competition to nurture new technologies and to ensure their benefits are diffused among the population as a whole.
Following the victory of the Jacobins over their liberal opponents in 1792, the democratic republic in France became the embodiment of the 'general will'. As such, the state had to represent the interests of all citizens, rather than just protect the rights of individual property-owners. The French revolution went beyond liberalism to democracy. Emboldened by this popular legitimacy, the government is able to influence industrial development.
For instance, the MINITEL network built up its critical mass of users through the nationalised telco giving away free terminals. Once the market had been created, commercial and community providers were then able to find enough customers to thrive. Learning from the French experience, it would seem obvious that European and national bodies should exercise more precisely targeted regulatory control and state direction over the development of hypermedia, rather than less.
The lesson of MINITEL is that hypermedia within Europe should be developed as a hybrid of state intervention, capitalist entrepreneurship and d.i.y. culture. No doubt the 'infobahn' will create a mass market for private companies to sell existing information commodities - films, tv programmes, music and books - across the Net. Once people can distribute as well as receive hypermedia, a flourishing of community media, niche markets and special interest groups will emerge. However, for all this to happen the state must play an active part. In order to realise the interests of all citizens, the 'general will' must be realised at least partially through public institutions.

THE REBIRTH OF THE MODERN
Track 5
The Californian Ideology rejects notions of community and of social progress and seeks to chain humanity to the rocks of economic and technological fatalism. Once upon a time, West Coast hippies played a key role in creating our contemporary vision of social liberation. As a consequence, feminism, drug culture, gay liberation and ethnic identity have, since the 1960s, ceased to be marginal issues. Ironically, it is now California which has become the centre of the ideology which denies the relevance of these new social subjects.
It is now necessary for us to assert our own future - if not in circumstances of our own choosing. After twenty years, we need to reject once and forever the loss of nerve expressed by post-modernism. We can do more than 'play with the pieces' created by the avant-gardes of the past.
We need to debate what kind of hypermedia suits our vision of society - how do we create the interactive products and on-line services we want to use, the kind of computers we like and the software we find most useful. We need to find ways to think socially and politically about the machines we develop. While learning from the can-do attitude of the Californian individualists, we also must recognise the potentiality of hypermedia can never be solely realised through market forces. We need an economy which can unleash the creative powers of hi-tech artisans. Only then can we fully grasp the Promethean opportunities as humanity moves into the next stage of modernity.