lunedì 22 settembre 2014

Obsolete Capitalism: The Net strategist becomes the manager of complexity (Pt. XXII - The Birth of Digital Populism)

The Net strategist becomes the manager of complexity (Pt. XXII)

If data and politics are becoming more and more alike, what relationship will data and democracy have? Digital populism answers in different ways to the impact of data on the public sphere. Digital populism draws from Network cultures to build unranked organizations, militant practices, modes of communication, aggressive marketing strategies and new theoretical models. As Bruce Sterling notes, Casaleggio is the only Network theorist to have succeeded in his first attempt to seat a remarkable number of citizens in a Western

 Parliament; this was achieved through democratic elections. Jeff Bezos, Mark Zuckerberg and Larry Page did not succeed, whereas Casaleggio did. His was an undoubted success. But to reach such an incredible result, the Net strategist had to reinvent himself as a manager of complexity. The 5SM, his creation and political device, had a direct impact on reality, addressing diversity and discontinuity with radical innovation. Casaleggio spent years studying network marketing, which introduced him to the guiding ideas of complexity management, such as autopoiesis, heterarchy and evolution at the edge of chaos. Among his objectives were: to create an anti-party with the same characteristics of a network; to employ a disrupting agent to direct the system-network; to manage the connections, relationships and dependencies of the system-network, making them smooth to ensure a future development; to establish a new political pedagogy, which originates from the architecture of the network-context. Casaleggio devoted himself to his experimental political laboratory between 2005 and 2013. (...)

Painting: Stelios Faitakis

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