sabato 13 settembre 2014

Obsolete Capitalist: The golden dawn of the Net strategist (Pt. XIII - The Birth of Digital Populism)

The golden dawn of the Net strategist

Who is Casaleggio? Gianroberto Casaleggio was born in Milan sixty years ago, in 1954. He is the founding member of Casaleggio Associati srl (2004), a marketing and communication company that handles the tech side of 5SM. He is the undisputed leader of the movement's digital world: it is possible to talk about digital populism thanks to to him. Casaleggio is an expert of Network and IT-driven economy; he is an out-and-out manager of Italian dot-com companies, Olivetti and Webegg among others; he is the ambitious headhunter of Beppe Grillo; after meeting Casaleggio in 2005, Grillo defined him as ‘either a mad person or an evil genius’. Casaleggio is possibly the single Italian politician to have read carefully and diligently Marshall McLuhan and Wired, the geeks’ bible. His ideological references are such as Nicholas Negroponte, Philip K. Dick and Chris Anderson. His business card reads Net Strategist. His only ambitious anthropological and political project is the disintermediation of the ‘Zoon Politikon’: the reduction of the intermediaries available to the Zoon Politikon (political animal). (...)

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